If you are already using video on your website, Facebook page, or other marketing site then you are on to a winner, since more and more people are getting their entertainment and education from video online. But did you know that you can do a lot more when you add captions to your videos? Find out why transcription and captions help boost your SEO and propel your website up the rankings.
- Increase Viewing Time
Most of the time, people watch videos online, particularly on Facebook, when they are in a public place or when they don’t want to broadcast their viewings to the room. If there are no captions on a Facebook or a YouTube video, people are much more likely to scroll onto the next one. Captions on video allow people to watch for longer without disturbing anyone around them.
- Help with Translation
If your site attracts a considerable amount of visits from overseas it is a good idea to create an original page with the video content which has been captioned into the overseas language. This will attract more visitors and will also allow people to spend more time on your site.
- Attract Google’s Attention
When you use transcription services to add captions to your video content you will automatically be increasing the attention Google pays to your page. Google cannot look at a video so it will be unable to tell what the content is. You need to upload professional captions in order to get them indexed by Google. This will help your search engine ranking providing the content is relevant and of high quality.
- Finds the Natural Flow
When you add transcription to videos you may find that there are different topics within the video content that would work well as other content pieces, for example as blog posts or for different web pages. It often takes work on the words to show where these natural breaks could come in, and where you could more effectively use content for your SEO and marketing.
- Increase Accessibility
And one main reason for adding captions to your videos is that you automatically include people who are deaf or have hearing problems. You also assist people that may have learning disabilities, for whom captions make content easier to digest and understand. Google is likely to reward sites that are more accessible in order to open up the internet to as many people as possible.
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