If you want to be considered as an authority in your field by blogging, this article will be highly beneficial to you. This will give you information about all you need to know before you submit a guest post.

Goals of guest blogging

Before you even begin guest blogging, you need to evaluate and consider what your goals are. There are broadly three goals when it comes to guest blogging –

  1. You want to be seen and perceived as an authority in the field.
  2. You want to increase the traffic and footfall to your site.
  3. You want to increase and build back-links.

If you have designed the content correctly you can achieve not one but all three of these goals. If you are a person who only wants to accomplish the first or at the most the first 2 goals, then all you need to do is to search for blogs which have audiences of a sizeable number. Added to this, you need to choose one where the audience is highly engaged.

If your goal is only to build backlinks then you need to search for blogs which are authoritative and have strong domain knowledge.

Searching for opportunities for guest blogging

Once you are aware of your goal or goals, you need to find opportunities for guest blogging. You need to search for sites which are relevant to your industry, domain knowledge or your niche. The blogs that you should search for should meet the following criteria:

  1. The content is to be such that it focuses on your industry or niche.
  2. The target audience of the blog should be the kind that is interested in your niche, expertise or industry.
  3. The readership should be such that the audience is engaged. They should be the kind that share the posts socially or even comment on the posts.
  4. The owner of the blog should be active when it comes to social media and that way you can be assured that your work will be promoted by them on their site.

When you find different opportunities for guest blogging you need to first focus on the following:

  1. You need to know the target content of the blog. In which you not only need to know the content but also the audience. You would need to know their level of expertise – whether they are beginners, advanced or at an intermediate level.
  2. You would need to know who the audience is – is it a B2B or is it for general consumers.
  3. You would need to know what sort of content is written. Is it mainly tips and tricks, lists or detailed lessons and tutorials?
  4. You would also need to see which of the blog posts are most popular. This will help you in pitching your content to the site owner.

Once you have done all this homework and are clear about your goals, the kind of content you will be doing, submitting a guest post is perhaps the easiest part.

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