If you are remotely aware of the news and spend any time on the internet, you know that women’s rights and empowerment are one of the most visible and debates issues of our time. The inclusion of women in all spheres ofthe industry is considered paramount to human evolution, both cultural and individual. Despite the widely public proclamations of increased equality, however, women still remain in the minority when it comes to occupying the highest ranks in the field of the STEM (Science, Technology, Engineering,and Math).
Mobile application development services are no exception. According to this report, by 2018 women will comprise about $40 trillion worth of global consumer spending. In fact, women are statistically more like to own an iPhone, as represented here.
The point is that women match, and sometimes surpass men in downloading and using apps. It stands to reason that women would constitute a valued segment to be targeted by any mobile application development company. Instead, the vast majority of mobile app developers remain male. One would think that hiring more female developers would be a no-brainer, simply, because women would have a better understanding of what women want.
The problem begins with college. A 2017 article depicts that women obtained only about 22.09% of computer science degrees in the United States. This was an increase in previous numbers, but to call the number adequate would be an outright lie. This inadequacy carries over into all STEM fields, including mobile application development.
So why do should mobile application development services work harder to institute diversity into the workplace?
- Newer ideas: One should not, for a minute, insinuate that all male app developers have the same ideas. However, it is not realistic to expect men to realize female experience. Despite the leaps of progress made in the field of gender equality, men and women still lead very different lives, especially, with regard to cultural and societal expectations. For example, women would have more use for an app that sends quick SOS signals to the nearest police station in the event of danger, especially late at night. One cannot claim that men are completely free from nightly threats, but chances are that a man’s mind does not immediately turn to the possibility of sexual assault when they have to walk through a dark alley alone. To assess the effectiveness of such an app, it is important to have women on the team. Diversity helps mobile application development services cater to the more nuanced needs of their female customers.
- Higher profits: Diversity makes for better app development. As mentioned above, diverse teams can predict customer needs more specifically. If a mobile application development company has more women and individuals from minority communities onboard, an app can be designed to align with the variant needs of users from a wide range of demographics. Quite naturally, if an app serves more customers, it will appeal to more customers. This will lead to more downloads, and consequently, higher profits.
- Inclusive, healthier workplaces: It is a well-documented fact that the world is a scary place for women. The front page of every newspaper testifies to this fact. Naturally, women are hesitant to join offices and other workspaces where they are in the minority. Consequently, female mobile app developers who are more than qualified miss out of employment opportunities they deserve. This reinforces the imbalance between genders among employees of mobile application development companies. By actively seeking to employ qualified women and individuals from minority communities, mobile application development services can help to create more inclusive and evolved workspaces. The downsides to this are essentially non-existent.
- Drives innovation: It is common knowledge that diversity drives innovation. Numerous studies by Ronald S. Burt, a Hobart W. Williams Professor of Sociology and Strategy at The University of Chicago Booth School of Business emphasize the fact that new ideas lead to better results. Even without the studies, it is obvious that individuals from different backgrounds, encountering different experiences in their everyday life, can provide valuable insight. Since every app now comes linked with social media capabilities, it depends on word-of-mouth publicity, shares, likes and customer testimonials to establish its credibility. If an app is to market itself as meeting the needs of its female customers, then it must be built with an eye on what those customers want. To know what women want, put women on your team. Female developers can also save a mobile application development company from the public embarrassment of accidentally marketing something that might be seen as misogynist.
- Untapped talent: Ada Lovelace is widely considered to be the first computer programmer. In 1979, RuzenaBajcsy, Professor of Electrical Engineering and Computer Science, University of California at Berkeley helped develop robots able to sense and react to their environment. Women have, throughout history, repeated proved their merit in computer science, as in every other field. Mobile application development services would be losing out on exceptional minds contributing to their projects if they do not make a concerted effort to employ women at all levels of the organization.
- More manpower: By simple mathematics, women constitute half of the global workforce. Without diversity in the workspace, a mobile application development company would be short of manpower. Hiring more qualified individuals would allow the company to venture on more ambitious and profitable projects.
The worldwide drive towards diversity in mobile application development is an extension of the fact that industries and workspaces are rapidly changing. Digitization has made it possible for ideas to be explored, freely exchanged and implemented. Change and progression is the law of the contemporary world.
Increasing inclusion of women and individuals from communities considered racial and cultural minorities (depending on their country of residence) can use digitization to represent themselves more emphatically in the digital landscape. Mobile application development companies must take advantage of this trend, and leverage ideas from diverse minds to keep pace with the worldwide hunger for change, evolution,and innovation.